SUPPORTING MOTHERS and families
St. Elizabeth Foundation had a very well-defined mission, connect birthmothers with caring families while working to remove the stigma surrounding adopting. The team sought guidance on how to best reach their desired audience to ensure maximum impact and outreach.
To start, we knew a clean and inviting online presence would serve as our guiding beacon. Knowing that the majority of users would access the St. Elizabeth Foundation website from their phone, special attention was paid to the mobile experience of the site to ensure ease of use. From there, our efforts were expanded into print and digital marketing pieces that would reach effectively engage birthmothers looking for guidance.
