An audacious endeavor
The mission of Young Entrepreneurs Academy of Baton Rouge (YEA BR): Unlock the potential of young, aspiring entrepreneurs. In partnership with YEA BR, I had the pleasure of collaborating with a local Baton Rouge high school student to help bring his vision of a school bus tracking app closer to life.
Over the course of an initial consultation and follow-up meeting, we worked together to establish a clear vision and ensure the branding encapsulated everything the app could one day become. The result was a mark that consisted of a custom "B" split into three pieces, meant to represent students, parents, and school faculty, paired with vibrant primary colors and an inviting rounded sans-serif font. The "B" logo mark was later selected and featured in the 13 edition of Logo Lounge.
